
Challenge
A multinational leader in premium beauty and personal care, with over 20 luxury sub-brands globally, operated a complex, high-value digital footprint demanding enterprise-grade, around-the-clock security coverage. Their traditional SOC was overwhelmed by disorganized workflows, heavy manual workloads, and severe false-positive alert fatigue. The client faced several issues, including:
- Fragmented tools caused data silos
- Daily ticket volumes exceeded 800
- 99% of security alerts went unresolved
- OT onboarding created massive alert floods, and manual processes strained the team
- Staff attrition reached a critical 63%, severely damaging knowledge retention and response capability
The organization needed to secure its massive multi-channel retail footprint, proprietary manufacturing formulations, and global travel retail data networks, requiring a fundamental shift from a reactive provider model to a modern, resilient, AI-enabled security posture.
SOLution
Provalus evolved the traditional SOC into a 24/7 advanced Agentic Fusion Center, fueled by SentinelOne Purple AI. We standardized incident response with:
- Structured playbooks
- Deployed SOAR automation and S1 STAR rules
- Unified SIEM/SOAR visibility
- Integrated proactive MITRE ATT&CK threat hunting, forensics, and vulnerability management
- Applied AI for accelerated triage
- Full ServiceNow integration with performance analytics now measures the transformation in real time
The program reinforced Zero-Trust principles, strengthened third-party vendor integrations, and modernized incident response across the global supply chain while building deep internal expertise through training and career pathways.

Impact
The transformation delivered exceptional, sustainable results. False positives dropped to near zero, and MTTD improved to seconds. High-impact incidents were resolved with automated quarantine, blocks, password resets, and new STAR rules. 83% of incidents now resolve automatically, and 84% of investigations are fully automated through the Agentic Fusion Center model, saving ~124 analyst-hours monthly. Staff attrition was reversed from a critical 63% to 0%. The team consistently meets 100% of SLA and KPI targets. Acting as a true strategic partner, Provalus helped implement a comprehensive Zero-Trust framework, reinforce third-party integrations, and modernize incident response across the global supply chain, delivering a significantly stronger, AI-enabled security posture.


